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Constructs > Construct Detail
Behavioral intention

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General Information
Construct Name: Behavioral intention
Definition of Construct: 1. the person's subjective probability that he will perform the behavior in question (Fishbein & Ajzen, 1975, p. 12); 2. readiness to engage in a behavior (Fishbein & Ajzen, 2010, p. 43); 3. Perceived likelihood of performing the behavior (Montano & Kasprzyk, 2008, p. 74);
Related Content Area(s):
  • Cancer
  • Physical Activity
Theoretical Foundation: TRA
Synonyms for Construct: Goal intention
Similar Constructs:
Associated Constructs TPB; IBM; Gollwitzer's goal theory
Keywords: GEM-HBT

(Last Updated: 2/7/2013 5:20:25 AM by Dave Garner)

     

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